Snowforce 2018 - By Shonnah Hughes

Snowforce 2018

Snowforce is a regional Salesforce Community conference. If you haven't been to a regional event, you are missing out! These events are put on by the community for the community. They really focus on the unique needs of the local community and highlight those needs in the content that’s presented.

This year was my first time attending Snowforce and it didn’t disappoint! I was greeted at the airport by Salesforce MVP Davina Hanchuck. Davina invited me to speak to Snowforce participants on Diversity and Inclusion. Davina sits on the Snowforce board and felt that it was important to highlight this in their community.

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About Last Night

The Snowforce fun started the night before the main event. The Snowforce team put on a Welcome Dinner. This year the dinner was at Rodizio Grill, a local favorite. Having a welcome dinner the night before the main event is genius! It allowed attendees the opportunity to warm up and get to know each other. This helped with fostering a positive experience and energy for the event.

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The Main Event

The event started with a keynote, then sessions were broken up into “tracks," including a Developer track and an Admin track. This allowed attendees to choose the track and that aligns best with their skill set and/or aspirations. My favorite session was Ayori Selassie’s! she taught us how to create a plan using V2MOM to leverage the power of Einstein. She gave us actionable steps and intelligent direction. After the event, a group of us went to a dueling piano bar. This was an exciting experience that showcased some local community culture!

Stay and Ski!

Friday is Snowforce activity day. We all went up the mountain to Solitude, where there was a private room for everyone to congregate, play games, and eat. I don’t do skiing or snowshoeing, so I was the one holding down the fort (with the food) and taking advantage of the quiet! Salesforce Appexchange was there to give away free (with survey) Appy plushes! Thank you!  

The Final Night

Davina invited everyone back to her home for games and dinner. Brad Gross, fellow Salesforce MVP and culinary enthusiast, and I were sick of fast food and wanted something fresh, so we decided to cook dinner for everyone! Our taco bar was AMAZING! Brad taught me how to make homemade tortillas and what a little bit of home feels like when you are on the road. It was so much fun cooking for and engaging in this way with our #salesforceohana.

After dinner, we played a card game called 21. I had no clue how to play this game and I am often put off by needing to do math after a long day, let alone drinks! I needed to roll back my motto “ I don’t do math in public” to play this game, though, because it was a blast and is now one of my favorites. We had my favorite Twizzlers for dessert (because why not?) and ended the night on a high note!

The Beauty of Community Events

Community events are more intimate gatherings than the large Salesforce events like Dreamforce. These gatherings set the stage for you to create unique, authentic bonds that will last a lifetime. The welcome that I received and the love that I experienced is my "why" behind the work that I put into this community. If you aren’t able to attend larger Salesforce events, I consider community events to be the answer. They are more cost effective for some organizations and have a high ROI. I recommend that everyone seize the opportunity to attend community events!

Special thanks to Eric Dreshfield, Nana Gregg, Leanna Rimel and Many others for their love and support!

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